If you want to tell the story of your brand with a video, plan to use an online movie maker right from the beginning. Here are the six steps you can take right now to tell your brand story with a video editor. Let’s start!
1 – Go to the core of your purpose
Before working on your video editor, always start with your ‘why’. Why do you do what you do? What is the passion that motivates your brand? What values do you believe in above all else?
Know that it does before you start thinking that your ‘why’ has nothing to do with your audience. Your ‘why’ should be motivated by a desire to solve a problem, do someone good, and help your customers somehow. Your ‘why’ is the foundation you share with your audience. You just have to figure it out.
If you’re lucky, your brand will have already done the work on the values (openness, innovation, loyalty, ambition, passion, etc.) that you share with your audience. If not, dedicate yourself fully to this task before working with your online moviemaker.
2 – Look for images and sounds that reflect your brand
When working with videos in a video editor, it’s important to use everything you have at your disposal to tell your brand story: colors, editing, music, voices, and more.
A great way to ensure that you properly translate your brand into audiovisual language with your online movie maker is to look for images and sounds that reflect it before starting production. If you already have video guides, you can skip this step. If not, continue.
3 – Show, and don’t tell, your brand story
This is standard advice, but what does it really mean? Well, it refers to the medium of video. There is no point in telling your brand’s story when you can show it with image and sound.
When you think about how to express your values with your video editor and why you do what you do with video, don’t get stuck in a corner writing a verbal narrative like you would a blog post. Videos free you from that. Instead of telling people how you are, make them believe it. Please, don’t show the audience how they should feel: make them feel that way.
Resist the urge to focus on yourself. Let the story come from your audience and connect with them. Stick to the emotions you want to generate and the values you want to communicate, instead of all the brand messages you could include. Less is more when it comes to telling your story – anything extra will simply dilute your brand.
4 – Be creative, different and unique
This may sound counterintuitive, but your brand’s story isn’t just its own story, and it’s also the way you count it with your online movie maker.
Now that you have the content of your story, it’s time to work on what form it will take or how you will share it with the world. There are almost infinite ways to express your brand story, but the one you choose will depend on the emotions you want to generate and the values you want to communicate.
At this stage, you must free yourself from all your preconceptions. Remember, there are no rules. Try something new and completely representative of your brand. Make it worth it. Think big. And don’t be afraid to go further. As long as you stay true to your brand, a memorable format for your story will make it a thousand times more powerful.
5 – Check if you pass the logo test
By now, you should have a strong idea of your brand story’s emotional traits and how you should communicate them.
The next step is to see if your creative ideas pass what is known as the logo test. It works like this: take your story and imagine what it would look like when the final video is made. Now imagine that your logo is replaced by one of your competitors, that is, that a rival brand replaces all references.
Would it feel strange? Would the video still tell your brand story, rather than your competitors’, even with the logo changes? If the answer is yes, then you have managed to create a unique story that represents your brand values. !! Congratulations!!
6 – Put it all together in a script
You’ve made it! You must now put together your brand story and the creative idea you’ve chosen into a script. Don’t just use words to tell your story, but use images and sounds to tell it as well. It is important to treat all three elements of your video equally when designing it: text, image, and sound.